5 Warning Signs Your Supply Chain Has Been Compromised

Supply chain infiltration is one of the most insidious ways counterfeiters get their products to market. By inserting fakes into legitimate distribution channels, they can bypass many traditional anti-counterfeiting measures.

Warning Sign #1: Unexplained Price Variations

When products appear at significantly lower prices than expected, it's often a sign that counterfeit goods have entered the supply chain. Monitor pricing across all your sales channels regularly.

Warning Sign #2: Unusual Geographic Patterns

A sudden spike in sales from unexpected regions may indicate parallel imports or counterfeit infiltration. Track where your products are being purchased and shipped.

Warning Sign #3: Customer Complaints

An increase in quality-related complaints, even from purchases at authorized retailers, can signal supply chain contamination. Take every complaint seriously and investigate thoroughly.

Warning Sign #4: Packaging Inconsistencies

Subtle differences in packaging—colors slightly off, fonts not quite right—may indicate counterfeits. Regular audits of products at various distribution points can catch these issues.

Warning Sign #5: Unauthorized Sellers

The appearance of new sellers offering your products without proper authorization should trigger immediate investigation. These may be outlets for counterfeit goods.

Protecting Your Supply Chain

Implement track-and-trace systems, conduct regular audits, and establish strong relationships with authorized distributors. Early detection is key to minimizing damage.