Insights, strategies, and best practices for brand protection, product verification, and fighting counterfeits.
Gray market and counterfeit products both threaten your brand but require different strategies. Learn to identify each and protect against both threats effectively.
Counterfeit purchases damage customer relationships. Learn how to rebuild trust, manage reputation, and turn counterfeit victims into brand advocates.
Strong evidence makes successful takedowns. Learn documentation standards, legal admissibility requirements, and how to build compelling enforcement cases.
Test purchases provide concrete evidence for enforcement. Learn how to conduct test buys, document findings, and build compelling cases against counterfeiters.
Modern authentication technologies help consumers verify products and brands track inventory. Compare QR codes, NFC, holograms, and serialization solutions.
Global brands face cross-border counterfeiting challenges. Learn how to navigate international enforcement, customs recordation, and multi-jurisdiction protection.
Chinese B2B platforms are where many counterfeits originate. Learn how to protect your brand on Alibaba, AliExpress, and 1688 to stop fakes before they spread.
Social commerce is exploding—and so are counterfeits on these platforms. Learn how to protect your brand on TikTok Shop, Instagram, and Facebook Marketplace.
Small businesses face the same counterfeit threats as large brands but with fewer resources. Learn cost-effective strategies to protect your brand on any budget.
Brand protection delivers measurable returns. Learn how to calculate ROI, build compelling business cases, and justify investment in protecting your brand.
An authorized seller program is your foundation for distribution control. Learn how to create, implement, and manage a program that protects your brand and partners.
MAP policies protect brand value and retailer margins. Learn how to create, implement, and enforce effective Minimum Advertised Price policies for your brand.