1. Introduction
BrandedOps ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our brand protection platform and related services.
By using BrandedOps, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, company name, phone number, and billing information when you register for an account.
- Product Data: Product names, GTINs/barcodes, descriptions, images, and brand information you upload to our platform.
- Communications: Information you provide when contacting our support team or participating in surveys.
- Payment Information: Credit card details and billing addresses processed securely through our payment providers.
2.2 Information Collected Automatically
- Usage Data: Pages visited, features used, time spent on the platform, and interaction patterns.
- Device Information: IP address, browser type, operating system, and device identifiers.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and analyze usage patterns.
2.3 Information from Third Parties
- Marketplace Data: Public product listings and seller information from monitored marketplaces.
- Verification Services: Domain verification and business validation data.
3. How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: To provide, maintain, and improve our brand protection services.
- Monitoring & Detection: To scan marketplaces for counterfeit products and unauthorized sellers using your product data.
- Account Management: To manage your account, process payments, and provide customer support.
- Communications: To send service updates, security alerts, and (with your consent) marketing communications.
- Analytics: To understand usage patterns and improve our platform's functionality and user experience.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Security: To detect, prevent, and address fraud, abuse, and security issues.
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With trusted third-party vendors who assist in operating our platform (hosting, payment processing, analytics).
- Marketplace Enforcement: When submitting takedown requests on your behalf, we share relevant product information with marketplace operators.
- Legal Requirements: When required by law, court order, or governmental authority.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections.
- With Your Consent: When you explicitly authorize us to share your information.
5. Data Security
We implement industry-standard security measures to protect your information:
- Encryption of data in transit (TLS/SSL) and at rest (AES-256)
- Regular security audits and vulnerability assessments
- Access controls and authentication requirements for our team
- Secure data centers with physical security measures
- Regular backups and disaster recovery procedures
While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as your account is active or as needed to provide services. After account termination:
- Account data is deleted within 90 days
- Aggregated, anonymized data may be retained for analytics
- Backup copies are purged within 180 days
- Legal and compliance records are retained as required by law
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal information (subject to legal obligations).
- Portability: Request your data in a structured, machine-readable format.
- Opt-Out: Unsubscribe from marketing communications at any time.
- Cookie Preferences: Manage cookie settings through your browser.
To exercise these rights, contact us at privacy@brandedops.com.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses approved by relevant authorities
- Data processing agreements with all service providers
- Compliance with applicable data transfer regulations
9. Children's Privacy
BrandedOps is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by:
- Posting the updated policy on our website
- Updating the "Last updated" date
- Sending email notification for material changes
Your continued use of BrandedOps after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
- Email: privacy@brandedops.com
- Address: BrandedOps, Inc.
For data protection inquiries in the EU, you may also contact your local supervisory authority.