Insights, strategies, and best practices for brand protection, product verification, and fighting counterfeits.
Dietary supplements face serious counterfeit threats with dangerous health implications. Learn how to protect your supplement brand while maintaining FDA/FTC compliance.
Electronics face unique counterfeit challenges from component fraud to warranty exploitation. Learn how to protect your tech brand and customers from dangerous fakes.
The beauty industry faces unique counterfeit threats from ingredient fraud to packaging mimicry. Learn specialized strategies to protect your cosmetics brand and customers.
The brand protection landscape is evolving rapidly. Explore emerging counterfeit threats, technological advances, regulatory changes, and strategies to stay ahead in the coming years.
Many counterfeit problems start in the supply chain. Learn how to identify vulnerabilities in your distribution network and implement controls that keep fakes out.
Counterfeiters don't limit themselves to one marketplace. Learn how to build a cohesive protection strategy that covers Amazon, eBay, Walmart, social commerce, and emerging platforms.
Understanding your legal rights and enforcement options is essential for effective brand protection. Learn about trademark law, IP enforcement mechanisms, and how to build a solid legal foundation.
Artificial intelligence has revolutionized brand protection. Discover how machine learning, computer vision, and pattern recognition work together to identify counterfeits at scale.
Successfully removing counterfeit listings requires more than just filing reports. Learn how to build a systematic takedown process that gets results and deters future infringement.
Understanding and protecting your product barcodes is fundamental to brand protection. Learn how GTINs work, why counterfeiters exploit barcode confusion, and how to establish indisputable ownership.
Listing hijacking has become one of the most damaging threats to brand owners on Amazon and other marketplaces. Learn how hijackers operate and strategies to protect your listings.
Counterfeiting costs brands far more than lost sales. Learn how to calculate the true financial impact including hidden costs like brand damage, customer service burden, and legal liability.