Measuring ROI on Brand Protection Investments

Brand protection programs require significant investment. Demonstrating return on that investment is essential for maintaining executive support and securing ongoing resources.

Direct Revenue Impact

The most tangible measure is recovered revenue:

• Sales increases at authorized retailers after counterfeit reduction
• Conversion of customers from counterfeit to authentic products
• Price premium maintenance as counterfeits are removed from market

Cost Avoidance

Calculate costs prevented:

• Legal liability from counterfeit-caused injuries
• Customer service costs for counterfeit-related complaints
• Brand recovery costs after reputation damage

Activity Metrics

Track operational indicators:

• Counterfeit listings removed
• Seizures at borders
• Enforcement actions taken
• Seller accounts terminated

Brand Health Metrics

Monitor broader brand impact:

• Brand perception surveys
• Customer trust indicators
• Social media sentiment
• Quality-related complaint trends

Reporting and Communication

Regular reporting keeps stakeholders informed:

• Executive dashboards with key metrics
• Quarterly business reviews
• Annual program assessments
• Benchmarking against industry standards

Continuous Optimization

Use ROI analysis to optimize resource allocation. Focus investment where it delivers the greatest returns while maintaining minimum coverage across all channels.