Protecting Your Brand on Social Media Marketplaces

Social media platforms have become significant sales channels—and significant sources of counterfeit goods. With shopping features built directly into apps, counterfeiters can reach consumers more easily than ever.

The Social Commerce Challenge

Unlike traditional marketplaces, social platforms weren't designed for commerce. Their tools for brand protection are still evolving. Meanwhile, counterfeiters exploit features like stories, live shopping, and direct messages to sell fakes.

Monitoring Strategies

Effective monitoring requires tracking hashtags, mentions, and marketplace listings across platforms. Automated tools can scan for suspicious content, but human review is often needed to confirm counterfeits.

Platform Reporting Tools

Each platform has its own processes for reporting intellectual property violations:

• Instagram/Facebook: Use the Rights Manager tool for brand registry
• TikTok: Submit IP infringement reports through their portal
• Pinterest: Report through their trademark violation form

Influencer Partnerships

Legitimate influencers can help educate consumers about authenticity. Partnering with trusted voices builds awareness about counterfeiting and drives customers to authorized sellers.

Proactive Measures

Maintaining an active, engaging presence on social platforms makes it easier to identify and report counterfeits. It also ensures customers can find authentic products directly from your brand.