The Role of Customs in Fighting Counterfeits

Customs agencies intercept billions of dollars worth of counterfeit goods annually. For brands, effective partnerships with these agencies can significantly reduce the flow of fakes into markets.

How Customs Enforcement Works

Customs officials inspect shipments entering a country, looking for signs of counterfeit goods. When suspected counterfeits are identified, rights holders are notified and asked to confirm whether products are genuine.

Recordation Programs

Most countries offer programs where brands can register their trademarks with customs authorities. This registration helps customs officials identify and detain suspected counterfeit shipments proactively.

Providing Training and Resources

Customs officials can't be experts on every brand. Providing training on how to identify your products—including samples, authentication guides, and contact information—significantly improves detection rates.

Intelligence Sharing

Sharing information about known counterfeit sources, shipping patterns, and packaging characteristics helps customs target inspections effectively. Regular communication builds productive relationships.

Seizure and Destruction

Once counterfeits are confirmed, customs can seize and destroy them. Some jurisdictions allow brands to recover costs from infringers. Document seizures carefully for use in legal proceedings.

Global Coordination

Counterfeiting is a global problem requiring international cooperation. Organizations like INTERPOL and the World Customs Organization facilitate information sharing across borders.