Understanding Serialization: Track Every Product from Factory to Customer

Serialization—assigning a unique identifier to every individual product—has transformed supply chain visibility and anti-counterfeiting efforts. What was once reserved for high-value items is now becoming standard practice across industries.

What is Serialization?

At its core, serialization means giving each product a unique identity. This could be a serial number, QR code, RFID tag, or other identifier that distinguishes one item from another, even among identical products.

Benefits of Serialization

• Traceability: Track individual products through every stage of the supply chain
• Authentication: Verify product authenticity by checking serial numbers against databases
• Recall Management: Quickly identify and locate affected products during recalls
• Consumer Engagement: Enable customers to verify purchases and access product information

Implementation Considerations

Successful serialization requires investment in printing or labeling technology, database systems to manage serial numbers, and integration with existing supply chain systems. The complexity varies based on production volumes and product types.

Regulatory Requirements

In some industries, serialization is now mandatory. Pharmaceutical companies must comply with regulations like the Drug Supply Chain Security Act (DSCSA) in the US and the Falsified Medicines Directive (FMD) in Europe.

Getting Started

Begin with a pilot program on high-risk products. This allows you to work out technical issues and demonstrate ROI before broader implementation. Partner with experienced technology providers to accelerate deployment.